Thursday, 22 April 2010
A TV advert - and the type of bikes that sell most in the Netherlands
Just after I got home tonight my daughter called me to say that there was an ad on the TV that I should see. A few minutes later when I looked at my email, someone had sent me the link to the same. It's above.
The first guy says "Hey neighbour, ESP, ABS, fog lamps, 16 inch rims and 6 gears."
The second guy says "28 inch rims, 8 gears, high power lights and computer integrated in the steering. My wife and daughter have the same."
It's advertising for the bikes of course, in this case a a nice practical bike with everything built in and at the moment they're giving a free mid-week stay at centerparcs with each purchase.
There is a list of the top selling models on the Batavus website, and much like any mainstream Dutch bicycle manufacturer, these are the most popular models in order. First place is taken by the very traditional Old Dutch, a nicely put together traditional bike with back pedal brake and one gear. "As well as black, also available in today's trendy colours," for €400.
Second place is the Weekend. A higher specification bike (eight gears in the hub, aluminium frame, hub dynamo, built in computer etc.) intended for holidays, or indeed riding at weekends. It's the bike featured in the TV ad and sells for €850.
Third place is the Diva, a "fashiobike" with trendy flower prints, it is an upmarket town bike. The feature "make the Diva a fashion statement." It costs €670.
Fourth is the Mambo deluxe. This is a fully equipped Mamafiets, a class of bike with a greater distance between the saddle and steering in order to accommodate the child seat on the front - which is of course fitted as standard at the factory (or at the very least by the bike shop). It is sold to mothers and fathers, grandmothers and grandfathers. "Safe, rigid and comfortable. Enough room for getting on and off." That's the way it's sold. Price: €850
The fifth best selling model is the Padova Easy. This is an electric bike with the battery built into the frame. The only bike in this list with an exposed chain, though a closed chain version is also available. Often bought by retired couples in "his and hers" pairs, these bikes cost €2299 each.
Note how all the bikes come fully equipped with mudguards, chainguards (all but the last protecting the chain for year around use), locks, lights. Some models come with pumps and other things you might consider to be separately sold accessories in other parts of the world. Basically these have all the features of a practical everyday bike as I posted about previously.
Batavus do of course also sell racing bikes and mountain bikes, but naturally these sport bikes aren't the most popular models. Most people use their bikes for transportation, not sport. I'm quite surprised that none of the children's bikes make the list.
If you're interested in the type of components used on these bikes, and perhaps wish to transform your own bike to be more like the practical bikes ridden everyday by the Dutch, please visit our webshop which specializes in these parts and accessories.