These short films promote the OV-Fiets, a shared bike scheme which is aimed primarily at helping users of public transport get to and from the station and which is present at many locations in the Netherlands.
OV-Fietswoman rescues a stolen bike.
For a friend as well as for yourself (note that you can promote cycling here by showing people riding a bike while eating an ice-cream and with someone sitting on the rack).
Gain freedom by hiring a bike.
There are only around 5000 OV-Fietsen at the moment, but numbers are growing rapidly. More facts and figures about bicycles used with trains can be found here.
The films were made by Nieuw en Verbeterd ("New and Improved"), a film making company. I found them via the Fietsersbond blog.
There are other posts about Integrated Transport.
Maliciously bad cycle facilities - UPDATE
6 hours ago