As I've written before, if you want cycling to be a popular means of transport for all, it's important that it is an attractive thing to do, and to be seen doing, not just something for young sporty types who don't mind a bit of danger.
Here we have a photo of a happy family on bicycles. Not just any happy family. This photo shows Prince Willem Alexander and his wife Princess Maxima in in a photocall with their three daughters. Tiny Princess Ariane rides on the back of her mother's bike while Princess Catharina Amalia and Princess Alexia are in the bakfiets ridden by their father.
They turned up for the photo call by bike. You can see more photos here.
With the right bike, in the right conditions, you can ride in nice clothes and wear any shoes you like. You can look good, just as this family look good. You don't have to wear special cycling clothing, and you certainly don't have to be a member of a tribe. You can be normal. It goes back to that pit canary theory. Some people seem not to understand this at all. Not yet, anyway.
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The less positive stuff What not to do if you want a cycling "revolution" - Long list of interventions and policies which are not helpful. Copy the best examples from the Netherlands - a short list summarising the above. Important to copy the best examples, not just anything "Dutch". Bear in mind that the Netherlands is not perfect. Shared Space - this much hyped idea simply does not work well. It disenfranchises the vulnerable and claims of safety are exaggerated. Don't confuse the concept with far more successful nearly car free streets. Shared Use Paths designed to be used by pedestrians and cyclists together. These rarely work well because the two user groups are too different and it leads to conflicts. They are not built in the Netherlands (but cycle access to pedestrianized zones is good). Strict (or presumed) liability - If you think this is an important part of why people cycle in the Netherlands then it is probably not what you think it is. Helmets - one of several ways of scaremongering about the supposed dangers of what is actually a very safe means of transport
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A cyclist in a cycling family living in the capital of the cycling province of the world's greatest cycling country.
I was born in the UK, lived for over 8 years in New Zealand and have lived in the Netherlands since 2007.
I organise cycling infrastructure study tours, run an online bicycle shop, arrange cycling holidays and write a popular blog about cycling.
My email address is email@example.com