However, this still gives a mis-leading picture. Actually, most car parking in Assen is free. That's true even just 500 m from the centre for drivers who are willing to walk a short distance.
High prices for parking or for using a car don't make people cycle. Rather, if cycling is an attractive enough option people will choose to do it. That's why Assen has a 41% cycling rate. People choose to cycle here because it's extremely pleasant and convenient. They are not made to do so under duress and certainly not because they are "punished" for driving by the high cost of parking.
Free parking in Assen, 500 m from the centre
Carrots work better than sticks.
At many other places in Assen, car parking is free of charge. That includes other shopping areas than the centre.