The red writing reads "an old cycle park can stink badly in damp weather". It's part of an article in the latest issue of the Fietsberaad Fietsverkeer (cycle traffic) magazine.
The magazine, printed in Dutch, makes quite amazing reading. This is but an example of the sort of issue which is discussed here, but which never was mentioned in discussions that I recall about planning or maintaining cycle parking in the UK.
The article goes on to discuss lighting, colour schemes, music (or lack of, and a proposal for occasional poetry in order to make older cycle parking seem nice again), all in order to lead to cyclists having a pleasant experience that they will want to repeat. The next section, "Warm welkom," talks about red asphalt leading into a cycle park giving a warm feeling of being welcomed on a red carpet.
Do you feel welcomed by the cycle parking where you live ?
It is also, of course, necessary to have quite a lot of cycle parking. I've other posts on this subject.